ara rental market metrics

SAN ANTONIO, TX (August 11, 2013) — Automated Rental Management (ARM), San Antonio, is now the second rental software supplier to meet all of the qualifications and requirements for ARA Rental Market Metrics Certification by the American Rental Association (ARA).

ARA is an international trade association based in Moline, Ill., for owners of equipment rental businesses and the manufacturers and suppliers of construction/industrial, general tool and party/event rental equipment. With the development of the ARA Rental Market Metrics, the ARA has marked a new chapter in the way business will be conducted in the equipment rental industry.

Fleet efficiency and utilization are metrics unique to the rental industry, but have often varied widely between organizations. Inconsistent data made it impossible for meaningful comparison between companies. The ARA Rental Market Metrics were created to bridge the gap between inconsistencies in data by establishing an industry standard for calculating fleet efficiency and utilization. These key performance metrics were driven by some of the larger publicly traded rental companies, which are required by federal law to report financial performance to the Securities and Exchange Commission (SEC). ARA created a certification program and approached ARA members in the rental software industry to adopt these key metrics.

ARM, a full-service ERP and rental software for small to medium-sized companies, is the second in the rental software industry to meet the rigid requirements to be certified under the new ARA Rental Market Metrics.

“The ARA Rental Market Metrics provide a standardized method for calculating fleet utilization, enabling an apples-to-apples approach for meaningful comparison between rental companies,” said William Vespe, President of ARM rental software’s publisher, BCS ProSoft. Vespe continued, “Prior to the standards being set in place, comparison just wasn’t possible without huge amounts of data manipulation. ”

BCS ProSoft, publisher of the ARM Rental Software Suite, intends to be an instrumental force encouraging other rental software companies to adopt the ARA Rental Market Metrics.

“This certification enables our existing and future clients to measure the well-being of their businesses and make decisions based on fact rather than educated guesses with a consistent, standardized methodology,” said Clark Haley, BCS ProSoft CEO.

“However it really goes beyond the scope of our business. If we can encourage the other rental software companies to adopt the standardized rental market metrics, the entire rental industry will benefit tremendously,” he said.

“This is one of the reasons we’re grateful to be members of the ARA. They value our input and give us insightful information regarding the latest rental market trends and policies, enabling us to continue innovating our software with new features and functionality,” said Vespe. “ARA is the backbone behind the rental industry. It creates an umbrella for all rental companies to operate and grow under by providing support, standardization, and lobbying power. They really go above and beyond to get software companies like us involved in order to benefit everyone in the rental industry.”

About ARM (

Automated Rental Management Software, San Antonio, TX, is a multiple-user, multiple-warehouse rental management system designed for equipment and event rental businesses. ARM is built on the framework of and exists as a module for the award-winning Sage 100 ERP (formerly MAS 90 & 200) accounting software solution. The seamless integration between ARM and Sage 100 allows business owners to unify their core rental and financial systems into a single application. Published by BCS ProSoft, ARM has been assisting companies with the automation of their rental business management and accounting systems since 1986. Its sophistication is the culmination of more than 20 years of continuous development, more than 500 successful implementations, and the valuable input and suggestions from hundreds of rental experts and professionals.

About ARA (

The American Rental Association, Moline, IL, is an international trade association for owners of equipment rental businesses and the manufacturers and suppliers of construction/industrial, general tool and party/event rental equipment. ARA members, which include more than 7,500 rental businesses and nearly 900 manufacturers and suppliers, are located in every U.S. state, every Canadian province and more than 40 countries worldwide. Founded in 1955, ARA is the source for information, advocacy, risk management, business development tools, education and training, networking and marketplace opportunities for the rental equipment industry throughout the world.

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