ARA Rental Market Metrics
Are you relying on simple P&L statements to measure financial performance?
The American Rental Association developed industry standards for benchmarking various KPI’s specific to the rental industry, including:
- Time & Financial Utilization
- Fleet Age
- Change in Rental Rate
- Apportioned Rental Revenue
While knowing how much cash you have in the bank at all times is important, it doesn’t really give you much insight into the performance of your rental business.